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Named for Henry Carrington Bolton, the Bolton Society encourages and promotes the individual love for and collection of all types of printed material devoted to chemistry and related sciences.

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by Elsa Atson on 2018-06-01T10:00:00-04:00 in Advertising art, Bakelite, Commercial art, Modern Plastics Catalog | 0 Comments

Advertising art from the Modern Plastics Catalog -- Bakelite Colors

 

With the wide variety of colorful Bakelite Plastics now available, manufactures have extreme  latitude in developing sales-winning product designs.

 

 

Study in Yellow ... 

Many other important characteristics of colorful Bakelite Plastics, of particular interest to manufacturers of consumer goods, are brought out in this grouping of yellow, ivory, and amber products.

The ivory radio cabinet, molded from Bakelite Urea, will retain permanently its attractive appearance, since the material is noted for its exceptional light fastness.  Another important benefit afforded by Bakelite Urea, translucency, is illustrated by the molded lamp shade.

The rich luster of Bakelite Cellulose-Acetate, its light weight and pleasant "feel," make this plastic an appropriate material for the bell-shaped wedding-ring case.

The safety helmet of Bakelite Laminated, although light in weight, has demonstrated its high shock-resistance by protecting workmen in hazardous industries from falling debris.

Exceptional chemical-resistance and dimensional stability of transparent Bakelite Phenolic are important reasons why this molding material is used for the amber bottle closure.

Unharmed by foods, hot liquids, or constant sterilizing, the dining tray of opaque Bakelite Phenolic possesses brilliant color and luster to win juvenile favor.

The toy automobiles feature light weight, high luster, brilliant coloring, and shock-resistance inherent in Bakelite Cellulose-Acetate.

 

Modern plastics is a monthly journal published by the Breskin Publishing Corporation.  The Modern Plastics Catalog/Directory was issued separately with the September or October issue.  Over the years the 'catalog' took on a variety of names. 

  1. Modern plastics catalog (1941)
  2. Plastics catalog (1942-1945)
  3. Modern plastics and Modern plastics encyclopedia (1946-1949)
  4. Modern plastics encyclopedia and engineer's handbook (1950-1953)
  5. Modern plastics encyclopedia (1954-1965)
  6. Modern plastics encyclopedia (New York, N.Y. : 1966) (1966-1992)
  7. Modern plastics encyclopedia ... & buyers guide (1993-1999)
  8. Modern plastics world encyclopedia (2000-)

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